Giant Hydra is a mass collaboration creative online platform that I designed and developed with the goal of drastically evolving the advertising creative model.

The system takes the traditional agency creative process and mashes it with the power of the web, utilizing a vast internal network of creatives around the world to take ideation and collaboration to a new level that wasn’t possible before. What took agencies weeks and hundreds of thousands of dollars could be done by Giant Hydra in days and for a fraction of the price. 

Agencies like TBWA, Ogilvy, and BBDO as well as clients like Sony, Condé Nast used Giant Hydra with massive success.